The Genesis GV60 joins a competitive luxury EV market with an exotic design, decent EV credentials, and a suite of advanced driver safety features.
The Genesis GV60 joins a competitive luxury EV market with its exotic design, decent EV credentials, and a suite of exciting driver safety features. As Hyundai’s luxury division, Genesis is tasked with creating luxury vehicles that boast the best in comfort and technology. The GV60 is one of many EVs that Genesis hopes to sell out as the brand looks to cement its place in the closely contested EV scene. Last year, the South Korean automaker published its vision of electrification to guarantee a sustainable future for all. One major takeaway from the announcement is that the brand plans to release exclusively electric models starting in 2025. By 2035, the manufacturer hopes to attain a completely carbon-neutral status.
Recently, Genesis disclosed that the GV60 would be available in four more U.S. states. Those in Arizona, Nevada, Utah, and Washington who couldn't get their hands on the EV earlier can now do so. As expected, the GV60 is built on the same EV architecture that hosts the 2022 World Car of the Year, the Hyundai Ioniq 5. Called the Hyundai Electric Global Modular Platform (E-GMP), future Genesis and Hyundai electric models are expected to be built on this infrastructure.
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Among the GV60's driver safety features are Rear Cross-Traffic Collision-Avoidance Assist (RCCA), Surround View Monitor, and Remote Smart Parking Assist (RSPA). The RCCA will alert the driver of an oncoming vehicle behind them. Also, when the driver is reversing the EV in a parking space, the RCCA supports audio and visual display warnings to avoid collisions. It can also automatically apply the brakes if it detects a looming accident.
Like every driver assist system, these features shouldn't be considered a direct replacement for human drivers. The limitations of these technologies have been demonstrated by recent reports of crashes. Therefore, drivers are expected to be alert and ready to regain control if necessary. The Surround View Monitor is a parking support system designed to provide a 360-degree view of the EV, detecting blind spots and likely obstacles. However, drivers should still be cautious and check for blind spots before moving the vehicle. Remote Smart Parking Assist is designed to assist in parking the Genesis EV with minimal human effort. As RSPA's performance is subject to change due to certain factors, it shouldn't be seen as a total replacement for human attention.
Tesla previously enjoyed free rein of the EV segment because not many automakers had invested in the technology, and its Autopilot and Full-Self Driving driver assist system is arguably the most popular. However, these days, even traditional gasoline automakers like General Motors and Ford have competent driver assist systems available. The Genesis GV60 isn't far behind, with its suite of advanced driver safety technologies that allow drivers to enjoy their time behind the wheel.
Michael Akuchie is a Tech Writer at ScreenRant currently covering the latest trends in the Electric Vehicle industry that the readers deserve to know. On the side, he's also a freelance content writer with 2 years of experience and a journalist at Inc.Africa where startup founders can find all they need to start, run, and grow a business. His writings cover the Customer Experience, HR Tech, Digital Transformation, and Automobile industries. He's also an Anime enthusiast, with Naruto and AOT being his two all-time best Anime shows.