Global smart TV forecast return to growth in 2022, sustained through 2026

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Kagan’s latest forecast model finds the global TV market is showing signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels, which was the primary obstacle manufacturers struggled with in 2021. Meanwhile, the rapid expansion of residential broadband penetration to support remote work requirements is opening up the addressable smart TV market and driving smart TV penetration. Global smart TV shipments are estimated to grow 1.9% year over year by the end of 2022 with a forecast 2.3% CAGR from 2021 to 2026.

Key factors expected to impact the TV market in the coming years include:

Kagan's global smart TV forecast is built upon analysis of publicly available industry reports and proprietary data models. Note that this analysis only covers TV sets used for home entertainment, excluding commercial TV sets used, for instance, in the hospitality industry and in public spaces and offices.